STEF is a freelance director working with global sports, powersports, and athleisure brands on visuals that are gritty, dynamic and rooted in movement.
STEF is a freelance director working with global sports, powersports, and athleisure brands on visuals that are gritty, dynamic and rooted in movement.
LONG-FORM CONTENT
Agency : Cossette
Client : Ski-Doo
Ski-Doo naturally comes to life in the winter. But snowmobile culture is a twelve month reality. So to get eye-level with the people who think about knee-deep snow in the dog days of summer, we explored a tight-knit community of Ontonagon County in the upper peninsula of Michigan. There we meet Mike Sabo of the Superior Snowmobile Club for a piece of long-form content that rings crystal-clear true with the culture of trailriding.
TV
SOCIAL
Agency : Doo Studio
Client : Ski-Doo
For Ski-Doo owners, the anticipation of winter is (almost) as good as the first snowflakes of the season. This TV spot, and suporting social content, honed in on that emotion by deliberately runing in late summer. Using a single a single shot and some wintery sound design, it dials up the demand for cold and snowy mornings, in the midst of sunny summery days.