STEF is a freelance director working with global sports, powersports, and wellness brands.
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Agency : Cossette
Client : SaputoRecognition

Marketing Awards
TL;DR - Letting the watcher add some delight with a YouTube hack.

No one enjoys a bitter situation. For International Delight, the coffee sweetner that takes the bitter out of coffee for millions of Canadians, we dove into that truth by having some fun with adding delight to a bitter situation.

Using the native YouTube option of clicking ahead in a video, we shot a film that allowed users to ‘add more delight’ to an akward moment at the office.
YOUTUBE MECHANIC