STEF is a freelance director working with global sports, powersports, and wellness brands.
TV
AGENCY : lg2
CLIENT : National Bank + Tennis Canada
National Bank and Tennis Canada equalized prize money for women at the National Bank Open.
The announcement deserved work that looked the part. The brief was simple: equal pay is a recognition of equal effort, so shoot it like effort. No gloss. Just sweat on 16mm. Grain carried the weight digital can't and put texture under the skin and grit in the air.
It reads not as advertisement, but as statement.