Gov. of Canada

STEF is a freelance director working with global sports, powersports, and wellness brands.

Summary

TV
PRINT
SOCIAL
DIGITAL

Credits

Agency : McCann
Client : Gov. of Canada

Recognition

Little Black Book
Strategy Mag

TL;DR - Getting Canadians to think about the impact of exporting.

It’s true. Canadians are nice, including Canadian business owners. Too nice, maybe, to think about expanding their businesses beyound our northern borders.

For Economic Development Canada, tasked by the government of Canada on convincing Canadian business of the huge impact of exporting, we crafted a TV message visualizing how rapid the decision to sell internationally can be on growth.