STEF is a freelance director working with global sports, powersports, and athleisure brands.
Summary

TV
PRINT
SOCIAL
DIGITALCredits

Agency : McCann
Client : General Motors


TL;DR - A chorus of characters speaking with a single voice.

To millions of North Americans, making the jump from a gas car to an electric vehicle is “something that will happen in the future.” Except that future is now. To bring that truth into the acute present, and for the debut of GM’s Ultium battery, we put the anthem into the voice of the people, combining a single manifesto with the personalities and priorities all the drivers of today.    
TV
All TV work spoke to the simple truth that most people only knew about EVs in an abstract sense, when in fact, there are EV options for everyone. SOCIAL / DIGITAL
For social, we went with a simple, repeatable and ownable visual mnemonic to remind followers of the EV age is for everyone.