STEF is a freelance director working with global sports, powersports, and athleisure brands on visuals that are gritty, dynamic and rooted in movement.
STEF is a freelance director working with global sports, powersports, and athleisure brands on visuals that are gritty, dynamic and rooted in movement.
TV
Agency : Thinkingbox
Client : Chevrolet
Car commercials follow a certain formula. Product, features, wide shots and pricing. It’s an effective recipe, but after so many uses, it has become a little forgettable. So to escape the trap of familiarity, we deliberately went with a more agressive editing style to keep attention on the underlying story of two talents, and two SUVs.