STEF is a freelance director working with global sports, powersports, and athleisure brands.
TV
SOCIAL
DIGITAL
AGENCY : FCB
CLIENT : Bank de Montéal
Grenier
As one of ‘Big Five’ Canadian banks, Bank of Montreal is quickly lumped into a place of creative mediocrity by most Canadians - the average person doesn’t expect much by way of creativity from corporate bank.
This was the creative opportunity.
Embracing ridiculousness and a style of humour that’s intentionally absurd, each of the campaigns humanizes what is otherwise some pretty stale information like personalized investment advice, credit card features or savings rates.
Having fun with otherwise stodgy information was a fun mix that helped BMO come across as a little more self-aware and human.